Hidden “Likes” feature in Instagram is being tested across countries
In April, Instagram tested a new feature in Canada which hides users “like count” on each post. The feature makes sure that none of your followers could see the number of likes you’ve gained for a post. In a note, the Instagram team mentions that “We want your followers to focus on what you share, not how many likes your posts get.”
We’re currently running a test that hides the total number of likes and video views for some people in the following countries:
✅ New Zealand pic.twitter.com/2OdzpIUBka
— Instagram (@instagram) July 17, 2019
Instagram is going to test the same feature in the countries listed above. The company’s goal of providing value through content rather than numbers is still in question. Probably a good majority of the users might not fancy the feature because it’s a metric they follow to measure the growth and exposure of their profiles on Instagram. The company hasn’t provided any data about the results in public, we are expecting a report soon so that it’s transparent to the users around the globe.