TikTok, the new place to be for small businesses

For the past two or three years, TikTok blew up everywhere around the world with millions and millions of users and basically infinite content.

You can pretty much find anything: cute animals, pranks, awareness regarding mental health issues, silly dances… But did you know you could also find celebrities, brands and small businesses as well?


As a company, a brand or small business, gaining visibility and growing your audience are top priorities. Thanks to social media, it just takes a few clicks to share what you have to offer to the world.

While Facebook and Twitter were great to target potential customers a few years ago, nowadays you have to renew yourself again and again by using more platforms, such as Instagram, YouTube and now TikTok.

Put your preconception about this “young” app aside: you would be surprised to see how big of a springboard TikTok can be for your small business. If TikTok is an absolute mystery for you and you don’t know where to start, no worries, there are plenty of tutorials online to help you out.

Tell your story

If there is anything to keep in mind when you are interacting with your community/customers is the idea of telling YOUR story through backstage content, showing the thought process behind a recent project, your inspirations, how certain products are made, the packaging process or even share anecdotes from previous orders!

Thanks to TikTok, you can even follow specific trends made and thought for small businesses and the algorithm will take care of bringing followers and other users to your profile! For example, there’s a sound you can use where you show your best-sellers, items you wish where more successful, products that are always sold-out, etc. It’s an effective way to get people to know you and your business in a very short amount of time (a TikTok video goes from 15 seconds to 3 minutes max).

As a result, it gives a more human face and a proper identity to your brand, something more welcoming that will definitely seduce and attract people to look up for your website/shop.

What are you waiting for?

At first glance, TikTok looks like a bottomless pit of videos targeted towards younger generations. Once you put that image aside, you have a massive app offering you the opportunity to show the world what you create as a business owner.

You want to keep your business as local as possible? No worries, simply use hashtags based on your location (city and country) in the description of the video. If you are the owner of a restaurant, a bar or a shop, you would be surprised to see how many people coming over would film their experience to share it on TikTok and other social media.

Don’t wait any longer and create your profile, put a link of your website in the description and get started today!